Coke ad message could send good or bad signal

While the ad was presented artistically, it was made to send the family status message subtly depicting an almost vague meaning, subject to various interpretation. Despite the confusing message however, one thing clear is the value of the family together or apart. To interpret the message as separation or mere physical absence for some time throws one back into the “going -back-to-home” situation or dilemma where the end will still be going home.